An Appraisal Isn’t a Listing
In my first year in real estate, I’ve learned that trust, strong marketing and a great first impression can make all the difference when selling your Christchurch home.
Article
I’m Jack Cook, a born-and-raised Cantabrian who has always called Christchurch home. My journey into real estate began with a simple desire for something different. I had been working at Pak’nSave and genuinely enjoyed the people and the environment, but I was ready for a new challenge—a career where the effort I put in could directly shape the opportunities ahead of me. After attending a real estate careers evening, something clicked. I completed my qualifications, reached out to several people in the industry and eventually sat down for a coffee with Caleb Griffioen. That conversation gave me an honest look at what working in real estate was really like.
Continued
I stayed in touch, helped the team with everything from flyer drops to door knocking and, when the opportunity came to officially join them, I grabbed it with both hands. What Real Estate Has Taught Me One of the biggest lessons I learned early was that an appraisal does not automatically become a listing. Meeting a homeowner and discussing their property is often only the beginning. They may be preparing to sell in three months, six months or even further down the track. Sometimes they choose another agent altogether. That can be difficult when you are starting out, but it teaches you to focus less on the immediate result and more on building genuine relationships, staying consistent and providing value wherever you can. Rejection is naturally part of the job too. Whether you are making calls or knocking on doors, not everyone will want to have a conversation—and that is understandable.
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