Why you should invest in marketing when selling your home
When you go to put your home on the market, your salesperson may offer you an opportunity to invest in extra marketing options. Over and above what their standard plan includes. At this point you…
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Why you should invest in marketing when selling your home When you go to put your home on the market, your salesperson may offer you an opportunity to invest in extra marketing options. Over and above what their standard plan includes. At this point you might understandably think: "Hey, I'm already paying you a commission. Why should I pay extra for advertising?" The reason is, to ensure you get the best possible result. To put your home on a pedestal and make it stand out from the crowd. To make it easy for buyers to find, and fall in love with your home.
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Understanding the buyer market In most locations, the general pool of buyers can be categorised into three groups: A buyers They are looking online for new properties every day in your location. These buyers have saved searches and email alerts set up with their criteria. They will move quickly when the right home comes up. How to reach them: Easy. Just get your home on the internet with high-quality photos! B buyers This group is looking online every day but in a different (potentially nearby) area. They could be the perfect buyer for your home but it might not come up in their normal online search process. It’s a little harder to attract these buyers, but if you can, the payoff can be big.
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